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Unleash your brand's potential with us.  



Recognizing the significance of delivering timely and responsive content, we work closely with our clients to create captivating visuals and authentic narratives that resonate with the audience and foster brand engagement across all social media platforms.

With a strong emphasis on speed and adaptability, SO/IN specializes in producing a wide range of social media content, including TikTok videos, Instagram Reels, and monthly content shoots. This ensures that your brand remains ahead of the curve in the ever-evolving digital landscape.

To ensure the highest level of service quality, we maintain a limited number of brand collaborations at any given time. This allows our founder, Melanie Balasopulos, to dedicate her time and expertise to each project in depth. Our approach guarantees maximum value generation and the delivery of relevant, measurable results.

We take pleasure in supporting our clients on a daily basis, keeping them at the forefront of our attention and making the journey enjoyable, all while keeping the big picture in mind.

Your brand's story deserves to be heard.              Let us amplify your voice and captivate your audience through the power of social media.


Our deep creative background ensures that our services are infused with a level of modernity and relevance that sets us apart.

Social Media Audit & Strategy

Based on the findings from the audit, we will develop a tailor-made strategy designed to elevate your brand's social media presence and drive meaningful results. Our strategic approach encompasses content recommendations, platform optimization, audience targeting, and campaign planning.

Content Production

Your Social Media success largely depends on the quality of your content. We create content that converts. Content that engages. Content that builds loyalty and is in line with your brands DNA.

Influencer Management

Using our extensive database of social influencers, we can boost your brand’s online presence with influencer initiatives. We work to develop and execute full influencer marketing campaigns that align with your brand’s mission. 

Social Media Consulting

We offer one-on-one consultancy for start-ups, entrepreneurs or simply individuals who likes to step up their social media presence. We guide clients in implementing effective social media strategies.

Analytics & Reporting

We monitor your social media performance, track key metrics, and provide comprehensive analytics reports to measure the effectiveness of social media strategies. We use data insights to refine strategies and optimize performance.

Social Media Management

Managing social media platforms effectively requires a deep understanding of each platform's nuances, staying on top of trends, and engaging with your audience in a meaningful way. Our experienced team will handle all aspects of your social media management, ensuring that your brand maintains a strong and consistent presence across all relevant platforms.

Creative Direction

With the ever-increasing importance of visual storytelling, it's crucial to captivate your audience with compelling and on-brand visuals. Wemwill work closely with you to understand your brand's essence, values, and target audience.


TikTok has become a cultural phenomenon, offering a unique platform for brands to connect with a highly engaged and diverse user base. We understand the nuances of TikTok and will curate compelling content that resonates with your target audience.

Company Workshops

With our training sessions and workshops we educate clients on social media best practices, platform-specific strategies, content creation, and community management. 


Some of our clients we have had the pleasure to work with. 

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