top of page



Launched in 2017, SO/IN AGENCY AG is a social media,  

content and influencer boutique agency based in Zug, Switzerland.

We provide lifestyle brands with full social media support, from creating a tailored strategy, managing your accounts, shooting unique content, authentic storytelling to connecting you with the right digital entrepreneurs (influencers).


With over 10 years experience in the industry, we have worked with both national and international famous lifestyle brands and curated some of the biggest lifestyle Instagram Accounts with millions of followers and countless viral videos on TIKTOK. We know exactly what it takes to grow your Accounts, tell your story and build a strong relationship with your followers.


 Melanie Balasopulos

  • LinkedIn

With over 10 years of experience in the Industry, Melanie has become one of the top specialists in her field.

Understanding early on the power of Social Media, she created her own Lifestyle Instagram Accounts with over 4 Million Followers such as @myinterior (voted by Vogue Magazine as one of the top Design Accounts to follow). This makes her one of the only Social Media Agency founders that learned their craft through creating their own massive following and therfore knowing exactly the in's and out's on how to do the same for her clients. 

She is also the co-founder of the first Swiss Digital Influencer Academy,

co-director of the first Influencer Management CAS at the HWZ (Zurich University of Applied Sciences in Business Administration),

as well as a Adjunct Professor at the Franklin University in Lugano.

As an entrepreneur, her goal is to inspire and help her clients reach their optimum potential. 

Melanie Balasopulos

Featured in 

Vogue Magazine Logo
Blick Logo
ELLE Magazine
berner zeitung
bottom of page