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Established in 2017, SO/IN AGENCY AG is a boutique agency based in Zug, Switzerland, specializing in social media, content creation, and influencer marketing. Our primary focus is providing comprehensive social media support to lifestyle brands.

With our expertise, we offer a range of services tailored to meet your specific needs. From crafting a customized social media strategy to managing your accounts and producing captivating content, we ensure your brand stands out. Additionally, we excel in authentic storytelling and facilitating connections with influential digital entrepreneurs, enabling you to reach your target audience effectively.

Having accumulated over a decade of experience in the industry, we have successfully collaborated with renowned national and international lifestyle brands from Sisley Paris, Möbel Pfister to Farrow & Ball. Our track record includes curating some of the most prominent lifestyle Instagram accounts, boasting millions of followers, as well as creating numerous viral videos on TIKTOK.   We possess the knowledge and skills necessary to elevate your social media presence, communicate your brand's story, and foster a strong relationship with your followers.

By partnering with us, you can rest assured that your brand will be in capable hands. We take the time to understand your business and its objectives, allowing us to craft strategies that not only meet but exceed your expectations. Our client-centric approach means that your success is our success.

Ready to take your social media presence to the next level? Contact us to discover how our agency can help you unlock the full potential of social media and propel your business forward.

Founder & Creative Director 

 Melanie Balasopulos

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With over a decade of industry experience, Melanie has emerged as one of the foremost specialists in her field. Recognizing the immense power of social media early on, she embarked on her own journey by creating influential lifestyle Instagram accounts that have garnered a staggering 4 million followers. Notably, her account @myinterior was even recognized by Vogue Magazine as one of the top design accounts to follow. This unique background sets her apart as one of the few social media agency founders who have honed their craft by cultivating a massive following themselves, granting her unparalleled insights into the intricacies of achieving the same success for her clients.

Melanie's passion for driving excellence in the industry extends beyond her agency. She is the proud co-founder of the first Swiss Digital Influencer Academy, where she imparts her expertise to aspiring influencers. Additionally, she serves as the co-director of the pioneering Influencer Management CAS program at the HWZ (Zurich University of Applied Sciences in Business Administration) and was teaching as an Adjunct Professor at the Franklin University in Lugano.

Driven by her entrepreneurial spirit, Melanie's ultimate goal is to inspire and empower her clients to reach their maximum potential. With her wealth of knowledge and experience, she is dedicated to delivering exceptional results and guiding brands towards unparalleled success in the realm of social media.


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