About SO/IN AGENCY
Located in Zug Switzerland, SO/IN is a creative social media,
content and influencer agency. We provide lifestyle brands with full social media support, from creating a tailored strategy, managing your accounts, shooting unique content, authentic storytelling to connecting you with the right digital entrepreneurs (influencers).
Our goal is to bring awareness to projects and companies that engage themselves in purposeful and honest endeavours. While we provide strategies and tools in marketing and communications, brands can evolve in a conscious way and still achieve their full potential as they create a true difference by respecting their audiences and customers. This is the new do. Be a part of it.
Curator of 7 lifestyle Instagram Accounts with over 4 million followers such as @myinterior (2.5 mio) & @myexterior (850k) due to relevant, high quality and engaging content. We know exactly what it takes to build a strong relationship with your followers and how to turn them into future customers.
“ @myinterior - the Feed Interior Designers Turn To for Inspiration (And you should too).”
– Vogue Magazine
"@myinterior - a name, a guarantee of what is awaiting you when you visit this profile: daily interior design inspirations for every taste, from the most refined to minimalistic."
Our mission is to not only create beautiful digital experiences but to at the intersection of good and cool, supporting the creative needs and growth of heroic purpose -led brands making a positive impact in the world through their products, cause and services and to collaborate with Influencer that bring awareness, elevate their followers and have a positive impact.
About the Founder
Born and raised in Switzerland, Melanie Balasopulos was voted the 4th most influential digital influencer in Switzerland in 2019 alongside Roger Federer and Michelle Hunziker.
She studied international communications, Film & TV production at the New York Film Academy and holds a Masters Degree in Luxury Business Management.
She is also the co-founder of the first Swiss Digital Influencer Academy and the co-director of the first Influencer Management CAS at the HWZ, the Zurich University of Applied Sciences in Business Administration, where she regularly gives lectures.
Melanie is also the curator of large Lifestyle Instagram Accounts with over 4 Million Followers and voted by Vogue one of the top Design Accounts to follow.
As an entrepreneur, her goal is to inspire and help her clients reach their optimum potential.
She lives by Oscar Wilde's words "Be yourself, everyone else is already taken" and her life-long mission providing a voice to the voiceless and supporting worthy causes never wonders from her focus.