About SO/IN AGENCY
Located between Zug Switzerland and Monaco, SO/IN is a creative Social Media,
Content and Influencer Agency. We provide Lifestyle brands with full Social Media support, from creating a tailored strategy, managing your accounts, shooting unique content, authentic storytelling to connecting you with the right Digital Entrepreneurs (Influencers).
Curator of 7 lifestyle Instagram Accounts with over 4 Million Followers such as @myinterior (2.5 mio) & @myexterior (850k) due to relevant, high quality and engaging content. We know exactly what it takes to build a strong relationship with your followers and how to turn them into future customers.
“ @myinterior - the Feed Interior Designers Turn To for Inspiration (And you should too).”
– Vogue Magazine
"@myinterior - a name, a guarantee of what is awaiting you when you visit this profile: daily interior design inspirations for every taste, from the most refined to minimalistic."
Grazia Italy Magazine
Is your brand energetic? Luxurious yet approachable? Professional or informal?
Our mission is to capture your brands DNA and tell its story on social media in an authentic and creative way which engages with the followers by inspiring, informing and entertaining them.
The key to any lasting relationship is to actually listen, and that is no different when it comes to developing a brand-customer relationship on social. We listen to the brand and their community members equally, identifying their needs and ensure a strong synergy.
About the Founder
Voted the 4th most influential "influencer" of Switzerland in 2018 alongside Roger Federer and Michelle Hunziker, Melanie Balasopulos is the founder & creative director of the SO/IN Agency AG.
She is also the co-founder of the first Swiss Digital Influencer Academy, the co-director of the first Influencer Management CAS at the HWZ, the Zurich University of Applied Sciences in Business Administration, where she regularly gives lectures, as well as partner & marketing director of ICONIC, the International Digital Summit in Monaco.
As an entrepreneur, her goal is to inspire and help her clients reach their optimum potential.
She lives by Oscar Wilde's words "Be yourself, everyone else is already taken" and her life-long mission providing a voice to the voiceless and supporting worthy causes never wonders from her focus.