Farrow & Ball · Influencer Campaign / Creative Direction
Boutique studio · Est. 2017
SO/IN — Social Media & Creative Studio for Lifestyle Brands.
SO/IN is a boutique social media and creative agency for lifestyle brands. We combine strategy, creative direction and storytelling to help brands earn attention and build meaningful connection.
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Inside the studio
Senior-led, from the first conversation to the final delivery.
No hand-offs. No layers. Every project is led personally — with the care we'd expect from the brands we admire ourselves.
Meet the studioExpertise
01 — 06- 01Social Strategy
Strategy, positioning, content pillars & growth roadmap.
- 02Creative Direction
Visual direction, campaigns & brand storytelling.
- 03Content Production
Photography, video, Reels & social-first content.
- 04Community Management
Meaningful engagement & relationship building.
- 05Influencer Partnerships
Creator strategy & authentic collaborations.
- 06Campaigns & Launches
Product launches, seasonal campaigns & brand moments.
Selected work
A brief index—
Fondation Princess Charlène de Monaco · Social Strategy / Campaigns
A Royal Mandate
Sisley Paris · Social Media / Content Production
The Art of the Everyday
Hair Rituel by Sisley · Launch Campaign / Influencer / Events
Launching a Ritual
The Studio
The best social doesn't feel like marketing.
It feels worth someone's time.
That's the standard we hold ourselves to.
Every project. Every post. Every partnership.
2017
Established
80+
Brand partners
CH
Zug · Global
The Next Chapter
Let's create something worth following.
For lifestyle brands looking to earn attention, build connection and create social people genuinely choose to engage with.
info@soinagency.com