For Brands with Heart. 

Welcome to SO/IN Agency

Located in Zug Switzerland, SO/IN is a creative social media,

content and influencer agency with purpose and passion for positive impact. 

We provide lifestyle brands with full social media support, from creating a tailored strategy, managing your accounts, creating unique content, authentic storytelling to connecting you with the right digital entrepreneurs (influencers).


Our Expertise



Building a relevant marketing approach on social media is just like building a new house. Without an architectural plan, it will eventually collapse. 

After an in depth audit, we create a tailor-made strategy for you and adjust & improve it constantly.


We manage everything from curation of content to management of comments and everything in between. 

We focus on growing your brand’s social community and engage with the right audience.


Your Social Media success largely depends on the quality of your content. We create Content that converts. Content that engages. Content that builds loyalty and is in line with your brands DNA.


Using our hand-picked database of Digital Entrepreneurs (Influencers), we can boost your brand’s online presence with influencer initiatives. We work to develop and execute full influencer marketing campaigns that align with your brand’s mission.

Past Projects

Additionally to our strong Social Media and Influencer knowledge, our Team offers expertise in different sectors (Interior Design, Fashion, Jewellery, Art, Hospitality, Tech etc.) which are integrated in every part of the process offering our clients a much more in-depth consulting and all-around support.