© 2019 by SO/IN AGENCY AG

About the Founder

"Be Yourself, everyone else is already taken." Oscar Wilde

Melanie Balasopulos completed her Bachelor in International Communications at Franklin University and  her Masters Degree in Luxury Goods and Services in Monaco. Afterwards she moved to New York where she studied Film Production before later returning to Zurich to study Social Media Publishing.
Her all rounded knowledge in these fields are what make Melanie capable of producing outstandingly creative and unique work for her clients.
She has mastered the art of taking advantage of social media without compromising the core values that make up the basis of both lifestyle and luxury brands.
As a result of her multifaceted work experience in PR, Formula 1 events, film production and marketing campaigns, she is able to effortlessly come up with creative and emotional storytelling that establishes a bond between brands and their followers.
As an entrepreneur, her goal is to inspire and help her clients reach their optimum potential. In addition, she takes her social responsibility seriously as well. Her life-long mission of providing a voice to the voiceless and supporting worthy causes never wanders from her focus.


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