© 2019 by SO/IN AGENCY AG

about us

The Social Media Agency with purpose producing substance with a sense of levity. 

Founded in Zug, Switzerland, SO/IN is a Social Media, Content and Influencer Agency with purpose. 

Our mission is to create highly engaging and entertaining content, supporting brands with a positive impact through their products, causes and/or services. 

Brands can evolve in a conscious way and still achieve their full potential. 

Social responsible marketing efforts are strongly connecting with millennials; 

66 % are more likely to engage with brands on social media if issues of social responsibility are involved. Over 70 % will spend more on brands that support a cause and stand for corporate social responsibility, which is a great way to make money by doing good. 

We also choose to collaborate with Influencers who are dedicated to inspire, elevate and pursue brands and topics that they really care about. Authentic synergies are what we focus on. And this is what ultimately makes a real impact on audiences and adds value to your online presence. 


Ethical Marketing is a process through which companies generate customer interest in products/ services, build strong customer interest/relationships, and create value for all stakeholders by incorporating social and environmental considerations in products and promotions. 

SO/IN is also the co-founder of the first Influencer Academy in Switzerland, where we teach Influencers the basics such as Storytelling, Writing, Photography, Videos and Social Media Marketing. Melanie Balasopulos (SO/IN founder), is regularly giving lectures in Zurich, Davos, Monaco and Berlin.

  • Black Instagram Icon