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About the agency

Founded in Zug, Switzerland, SO/IN is the first Agency of its kind in Switzerland to actively combine social media marketing, content creation and  Influencer relations.
We focus mainly on lifestyle and luxury brands and our mission is to inspire and help brands reach their optimal potential. Applying creative social media story telling and building strong relationships between brands and their followers are among the key tactics that facilitate the realization of this goal.
By combining our social media marketing expertise with our roots in entertainment, fashion, technology and lifestyle, we are able to bring a whole new perspective to the table.
Equally important to us, is our corporate social responsibility. We dedicate some of our time and expertise to pro bono work. We strongly believe that it is very important for businesses to give back to their community and to support activities that positively impact the environment and society as a whole.

We would love to join your social media journey.

What we can do

About the CORE TEAM


Melanie Balasopulos, Founder of SO/IN AGENCY

Melanie Balasopulos, Founder / Creative Director

Having completed her Bachelor in International Communications at Franklin University and  her Masters Degree in Luxury Goods and Services in Monaco, she moved to New York where she studied Film Production before later returning to Zurich to study Social Media Publishing.
Her all rounded knowledge in these fields are what make Melanie capable of producing outstandingly creative and unique work for her clients.
She has mastered the art of taking advantage of social media without compromising the core values that make up the basis of both lifestyle and luxury brands.
As a result of her multifaceted work experience in PR, Formula 1 events, film production and marketing campaigns, she is able to effortlessly come up with creative and emotional storytelling that establishes a bond between brands and their followers.
As an entrepreneur, her goal is to inspire and help her clients reach their optimum potential. In addition, she takes her social responsibility seriously as well. Her life-long mission of providing a voice to the voiceless and supporting worthy causes never wanders from her focus.
She lives and works by the words of Oscar Wilde stating Be yourself, everyone else is already taken.

Erdal Abaci, Partner / Social Media Expert

After his studies in Switzerland and the United States, Erdal was eager to continue his work in interior design and moved to London and Hong Kong, helping his family business expand and grow.
Always having a strong instinct for future trends, he understood quickly that social media would be the next big thing and decided to combine it with his love for interior design. What initially started as a fun project, quickly turned into a phenomenon with some of the largest Accounts such as @myinterior 2.4 million and @myexterior 920’000 followers.
With his deep understanding of design, social media and future trends, Erdal is able to help brands reach their highest potential, connect them with millions of people worldwide and deliver tangible results.

Dorothy Amuah, Director of Strategy

Dorothy Amuah is a strategic, creative communications and marketing consultant, with extensive experience in the luxury fashion, retail and hospitality sectors. She holds a MBA (Luxury specialisation) from the International University of Monaco and began her career working in PR for some of fashions and luxury big names, including Gucci and Veuve Clicquot. Her experience spans three countries where she has managed teams and led regional and local marketing and communications campaigns for some distinctive brands. Her portfolio amongst many includes Morocconoil (US), Burberry and Gucci. Her core competencies range from business development, brand positioning, strategic marketing, online marketing, campaign development and PR.
Dorothy joined SO/IN Agency with a clear objective to build a world class social media agency focusing on premium lifestyle brands.”